Byredo’s newly opened SoHo flagship is the embodiment of the brand’s luxurious, simple and understated identity. Upon entering you become instantly immersed in the Byredo shopping experience, which has a distinct and refreshing lack of obvious retailing.

Designed by Swedish architect, Christian Halleröd, who has crafted an infrastructure worthy of Byredo’s evocative range of fragrances, candles and the newly launched unisex leather range, Necessarie de Voyage. The space quickly envelops you with its polished terrazzo and aluminum, powder coated black metal, warm tulip veneers and Douglas fir exposed beams.

Even the beautiful and respectfully crafted leather range is exposed in understated shelving, which is effortlessly stylish and free from adornment.

For serious shoppers, a secreted client room houses specially designed wooden furniture, reminiscent of Eames and Mies van der Rohe, by George Nakashima, all of which is encased in a flood of light streaming in from the store’s generous skylights.

A visit to Byredo is a true aesthetic pleasure.

http://byredo.com/

Byredo NYC
62 Wooster St, New York, NY 10012
(212) 219-1584

Carine was born in Ireland, lives in Hackney with her husband and works in a creative agency in London. She is a self-confessed marathon addict, vegan foodie, story and design lover.

(All photos courtesy of Byredo NYC)

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