Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com

The Editors: Vancouver with Inventory Magazine’s Ryan Willms

While the idea of cataloging items, in theory, seems like a wearisome act, Inventory is anything but. In 2006, Victoria native Ryan Willms began his foray into the online realm and started h(y)r collective, a blog which he used as a means to build a body of copywriting work and chronicle the things he admired. Three years later, moving from digital to print, Inventory magazine was born, now a bi-annual publication in its twelfth issue. It has become something of a shelf staple for many, known unofficially as “the independent menswear bible”””not difficult to imagine as Willms sits across the table at Vancouver’s Nelson the Seagull in a lightweight trench by Mackintosh, black t-shirt and trousers, and a pair of green Adidas Stan Smith shoes.

Impressively, despite never having graduated from post secondary””although he logged stints at both the University of Calgary and the University of British Columbia””Willms has proven himself a publishing wunderkind. “Being able to work and collaborate with companies like Dover Street Market, Beams, WP Lavori, and have the level of respect that we do within the industry really means a lot,” he says. “There is still a long ways to go before we get to where I’d like but I think we’re on the right track.”

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com

One of the most surprising things about Willms, or perhaps not surprising at all given the understated style of the magazine, is his demeanour. Generally quiet, Willms has a calming but commanding presence about him. Equally, he’s markedly humble. Even with the following and influence Inventory has developed. “I think that my family and my colleagues have both contributed to this over the years,” he explains. “I also know that there are always going to be smarter, more talented people, and that there is so much to learn. I never lose sight of that.”

In addition to managing the magazine and its online store””in Vancouver and New York””with Simon Roe, Owen Parrott, and the variety of talented contributors on the masthead, Willms does find the time to enjoy things outside of work. “During the first three to four years I really didn’t take much time [for myself] but I am getting better now,” he says, having found a healthier balance in the past year. An avid runner, he indicates it’s a good way to clear his head throughout the week. In fact, Willms finished his fifth half marathon and a personal best coming in 55th overall at 1:23.

Never not running (literally and metaphorically), Willms continually looks at ways to keep the magazine fresh with interesting featured labels, interviews, and photography. “Having the opportunity to create whatever we want within our pages is pretty exciting,” he notes. “We have a small but great editorial staff and I feel we work well together. We put out an insightful, rich, in-depth publication every six months that people truly appreciate and respect. It’s something that we can feel proud of.”

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com

 

RYAN WILLMS TAKES US TO HIS FAVOURITE VANVOUVER HOTSPOTS

BREAKFAST & LUNCH AT NELSON THE SEAGULL

http://www.nelsontheseagull.com/

Nelson the Seagull Vancouver
315 Carrall St, Vancouver, BC V6A 0A7, Canada
+1 604-681-5776

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Nelson the Seagull

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Nelson the Seagull

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Nelson the Seagull

SHOP MENSWEAR AT NEIGHBOUR

http://www.shopneighbour.com/

Neighbour Vancouver
12 Water St #125, Vancouver, BC V6B, Canada
+1 604-558-2555

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Neighbour

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Neighbour

BOOKSHOP X CAFÉ AT 247 MAIN

https://247main.wordpress.com/

247 Main Vancouver
247 Main St, Vancouver, BC, V6A 2S7, Canada

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_247 Main

EAT AT BURDOCK & CO

http://burdockandco.com/

Burdock & Co Vancouver
2702 Main St, Vancouver, BC V5T 3E8, Canada
+1 604-879-0077

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Burdock & Co

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_Burdock & Co1

REFUEL AT THE JUICE TRUCK

http://www.thejuicetruck.ca/

The Juice Truck Vancouver
28 W 5th Ave, Vancouver, BC V5Y 1H5, Canada
+1 604-719-8861

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_The Juice Truck

Vancouver City Guide_Inventory Magazine Ryan Willms - meltingbutter.com_The Juice Truck

Sheila Lam - Melting Butter Contributor_ThumbailAs a writer and creative consultant, Sheila develops narrative identities and brand stories worth telling. Focusing on editorial content, creative direction, and social media, her work investigates design, fashion, food, and travel. Originally from Vancouver, Canada, she now spends her days exploring the innumerable white spaces of Copenhagen, Denmark.

(Via Make Directory, All photos by Robinson Bancroft)

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